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Report: Google is going to turn YouTube into a shopping hub

YouTube is testing a feature that would allow users to directly purchase products they see in videos, according to a report by Bloomberg. It could be one of the biggest changes to Google’s streaming platform yet, turning it into a bit of an Amazon competitor. According to the report, YouTube recently began asking creators to tag and track the products used in their videos. That data is then sent to Google to build out its analytics, as well as shopping tools right on YouTube. The company is said to be testing integration with Shopify as well. Bloomberg says a YouTube…

This story continues at The Next Web

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