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How Google Workspace unlocked the market for subscription business software


The software stack of a startup in 2020 looks much different than a company starting in 2007. In 2007, a new company would require large capital expenditures to build a Windows infrastructure for email, file storage, accounting, and marketing tools. It would cost tens of thousands of dollars and require hiring IT experts to deploy and manage ongoing.  Today, all of those solutions can be “purchased” using a credit card and paying a monthly fee. Very few companies are hosting email onsite, file storage can quickly be done in the ‘cloud,’ and there are countless solutions for a company to…

This story continues at The Next Web

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