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Lucid has the most beautiful car configurator I’ve ever seen

Buying a car can be quite an exciting affair. The test drives, looking through swatches to pick a paint scheme, browsing pictures of wheels, picking optional add-ons, and oh, that new car smell. We live in a 21st century world, and an increasing number of cars are being bought online. Sadly, the experience of buying a car from a website just isn’t the same as getting hands on with the real thing. At least that was the case until now, because the car configurator from Lucid — the Californian EV company setup up by former Tesla engineers — is so goddamn beautiful…

This story continues at The Next Web

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