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3 ways leaders should pursue breakthrough innovation during a crisis


The COVID-19 pandemic has become an innovation accelerator, igniting a wave of creative problem-solving within organizations in every industry. Resilient companies have quickly adapted to changing market needs and trends and have engaged in continuous learning to survive. But to truly succeed and rise above competitors, companies must embrace “breakthrough innovation.” What is breakthrough innovation? It’s a new way of attacking an old problem that leads to products or services that can fundamentally change the outlook of a business, industry, or market. Typically, it’s not a single solution but rather the cumulative result of sustained, incremental attempts. Some examples of…

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