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Launching a business during a recession is terrifying — and that’s great for your customers

My company, Solace, found its footing during the Great Recession. And though a number of successful companies attribute their initial market hold and growth levels to having launched during times of economic downturn, I’m not advocating for doing the same. Yes, the recession meant we were forced to adapt to different circumstances than those under a stable economy, but it certainly didn’t make starting out any easier. However, that’s not to say we didn’t learn some invaluable lessons from building a business during one of the biggest recessions of our lifetime. To grow around 2008 we had to step back,…

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