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Sony’s new AI-powered TVs ‘mimic the human brain’


Sony has unveiled a new lineup of Bravia TVs that “mimic the human brain” to replicate how we see and hear. The devices use a new processing method that Sony calls “cognitive intelligence.” The company says it goes beyond standard AI to create an immersive visual and sound experience: While conventional AI can only detect and analyze picture elements like color, contrast, and detail individually, the new Cognitive Processor XR can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is…

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