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The Apple privacy offensive continues — and Google and Facebook are shook


One of my favorite longburn stories over the past couple of years is the Apple privacy drive. It’s a winding narrative, but the easiest way to sum it up is the company has made privacy one of its leading products. This has been bubbling away in the background for some time, but hit fever pitch recently with the launch of iOS 14. You can read more about the specifics of the Apple privacy offensive in its latest iPhone software here, but there’s one update that’s particularly relevant to the state of things today: app tracking and data. To put it…

This story continues at The Next Web

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