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What’s Apple’s new ‘app tracking transparency’ and why is Zuck upset about it?


Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis. But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”. This feature promises to usher in a new era of user-oriented privacy, and not everyone is happy — most notably Facebook, which relies on tracking web users’ browsing habits to sell targeted advertising. Some commentators have described it as the beginnings of a new privacy feud between the two tech behemoths. Apple vs. Facebook: A new iPhone feature…

This story continues at The Next Web

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